Cengage South-Western
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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About this book
- ISBN-13
- 9780357983973
- Author
- J. Craig Andrews,Terence Shimp
- Publisher
- Cengage South-Western
- Published
- 2024-10-09
- Pages
- 720
Verified US edition — ISBN 9780357983973
ISBN 9780357983973 identifies the Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by J. Craig Andrews,Terence Shimp, published by Cengage South-Western (2024-10-09). Every copy Book Shop Now ships against this ISBN is the genuine US-edition print run from the original publisher's authorized US distribution — no overseas reprints, no scanned facsimiles, no "international edition" rebranding. Verify this ISBN against your professor's syllabus before checkout.
About Cengage South-Western
Cengage publishes higher-education textbooks across business, sciences, humanities, and allied-health fields, with imprints including Cengage Learning, Brooks/Cole, and Delmar Cengage. Cengage editions typically come with MindTap or CengageNOW digital course access; ordering authentic US editions from authorized channels (not international resellers) preserves access-code validity. Book Shop Now sources directly from Cengage's US distribution.
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