Routledge
The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz
The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz
ISBN-13: 9780367775568
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About this Paperback
- ISBN-13
- 9780367775568
- Author
- Helen Katz
- Publisher
- Routledge
- Edition
- 8
- Published
- 2022
- Pages
- 228
- Binding
- Paperback
Verified US edition — ISBN 9780367775568
ISBN 9780367775568 identifies the 8 of The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz by Helen Katz, published by Routledge (2022). Every copy Book Shop Now ships against this ISBN is the genuine US-edition print run from the original publisher's authorized US distribution — no overseas reprints, no scanned facsimiles, no "international edition" rebranding. Verify this ISBN against your professor's syllabus before checkout.
About Routledge
Routledge and its sister imprints CRC Press, Focal Press, and Taylor & Francis are part of Informa plc — together producing reference works across counseling, social sciences, language studies, engineering, and academic specialties. CRC Press's medical and clinical references (50 Landmark Papers series, surgical atlases) are board-prep staples. Routledge social-sciences titles dominate graduate-level reading lists. We source Routledge family titles directly from authorized US distribution.
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