Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.
In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Author: Russell Schwartz,Katherine MacDonald
Publisher: Routledge
Publish Date: 2020
Edition: 1
ISBN: 1138088927
ISBN 13: 9781138088924
Dimension: Length: 6 inches, Width: 0.73 inches, Height: 9 inches
Weight: Weight: 1.08908357428 pounds
Binding: Paperback
Pages: 302
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.
In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Author: Russell Schwartz,Katherine MacDonald
Publisher: Routledge
Publish Date: 2020
Edition: 1
ISBN: 1138088927
ISBN 13: 9781138088924
Dimension: Length: 6 inches, Width: 0.73 inches, Height: 9 inches
Weight: Weight: 1.08908357428 pounds
Binding: Paperback
Pages: 302