About this Paperback
- ISBN-13
- 9780357127803
- Author
- Charles W. Lamb,Joe F. Hair,Carl McDaniel
- Publisher
- Cengage Learning
- Edition
- 13
- Published
- 2020-04-20
- Pages
- 448
- Binding
- Paperback
Verified US edition — ISBN 9780357127803
ISBN 9780357127803 identifies the 13 of MKTG by Charles W. Lamb,Joe F. Hair,Carl McDaniel, published by Cengage Learning (2020-04-20). Every copy Book Shop Now ships against this ISBN is the genuine US-edition print run from the original publisher's authorized US distribution — no overseas reprints, no scanned facsimiles, no "international edition" rebranding. Verify this ISBN against your professor's syllabus before checkout.
About Cengage Learning
Cengage publishes higher-education textbooks across business, sciences, humanities, and allied-health fields, with imprints including Cengage Learning, Brooks/Cole, and Delmar Cengage. Cengage editions typically come with MindTap or CengageNOW digital course access; ordering authentic US editions from authorized channels (not international resellers) preserves access-code validity. Book Shop Now sources directly from Cengage's US distribution.
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