This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.
Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.
Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.
Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.
Author: C. Ann Hollifield,Amy Jo Coffey
Publisher: Routledge
Publish Date: 2023
Edition: 1
ISBN: 1138581054
ISBN 13: 9781138581050
Dimension: Length: 5.98424 inches, Width: 0.99 inches, Height: 9.01573 inches
Weight: Weight: 1.7857443222 pounds
Binding: Paperback
Pages: 416
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.
Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.
Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.
Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.
Author: C. Ann Hollifield,Amy Jo Coffey
Publisher: Routledge
Publish Date: 2023
Edition: 1
ISBN: 1138581054
ISBN 13: 9781138581050
Dimension: Length: 5.98424 inches, Width: 0.99 inches, Height: 9.01573 inches
Weight: Weight: 1.7857443222 pounds
Binding: Paperback
Pages: 416