Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today's competitive business environment.
Author: William Pride,O. C. Ferrell
Publisher: Cengage South-Western
Publish Date: 2024-01-24
Edition:
ISBN: 0357984269
ISBN 13: 9780357984260
Dimension: Length: 217 mm, Width: 27 mm, Height: 277 mm
Weight: Weight: 1497 g
Binding: paperback
Pages: 792
Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today's competitive business environment.
Author: William Pride,O. C. Ferrell
Publisher: Cengage South-Western
Publish Date: 2024-01-24
Edition:
ISBN: 0357984269
ISBN 13: 9780357984260
Dimension: Length: 217 mm, Width: 27 mm, Height: 277 mm
Weight: Weight: 1497 g
Binding: paperback
Pages: 792