Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyse and understand the relationship between language, discourse and social practices. Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need. Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples. Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act. This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis. David Machin is Professor of Linguistics at Shanghai International Studies University. Andrea Mayr is an Associate Professor at Zayed University
Author: David Machin,Andrea Mayr
Publisher: SAGE
Publish Date: 2023
Edition: Second
ISBN: 1529772982
ISBN 13: 9781529772982
Dimension: Length: 6.6929 inches, Width: 0.82 inches, Height: 9.52754 inches
Weight: Weight: 1.3889122506 pounds
Binding: Paperback
Pages: 360
Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyse and understand the relationship between language, discourse and social practices. Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need. Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research - and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples. Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act. This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis. David Machin is Professor of Linguistics at Shanghai International Studies University. Andrea Mayr is an Associate Professor at Zayed University
Author: David Machin,Andrea Mayr
Publisher: SAGE
Publish Date: 2023
Edition: Second
ISBN: 1529772982
ISBN 13: 9781529772982
Dimension: Length: 6.6929 inches, Width: 0.82 inches, Height: 9.52754 inches
Weight: Weight: 1.3889122506 pounds
Binding: Paperback
Pages: 360