Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Steven G. Hillestad,Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Publish Date: 2018-11-30
Edition: 5
ISBN: 1284150402
ISBN 13: 9781284150407
Dimension: Length: 5.9 inches, Width: 0.8 inches, Height: 8.9 inches
Weight: Weight: 1.06262810284 pounds
Binding: Paperback
Pages: 338
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Steven G. Hillestad,Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Publish Date: 2018-11-30
Edition: 5
ISBN: 1284150402
ISBN 13: 9781284150407
Dimension: Length: 5.9 inches, Width: 0.8 inches, Height: 8.9 inches
Weight: Weight: 1.06262810284 pounds
Binding: Paperback
Pages: 338