About this book
- ISBN-13
- 9781138919525
- Author
- Roger J. Baran,Robert J. Galka
- Publisher
- Routledge
- Edition
- 2nd
- Published
- 2016-10-31
- Pages
- 450
- Binding
- Paperback
Verified US edition — ISBN 9781138919525
ISBN 9781138919525 identifies the 2nd edition of Customer Relationship Management The Foundation of Contemporary Marketing Strategy by Roger J. Baran, published by Routledge (2016-10-31). Every copy Book Shop Now ships against this ISBN is the genuine US-edition print run from the original publisher's authorized US distribution — no overseas reprints, no scanned facsimiles, no "international edition" rebranding. Verify this ISBN against your professor's syllabus before checkout.
About Routledge
Routledge and its sister imprints CRC Press, Focal Press, and Taylor & Francis are part of Informa plc — together producing reference works across counseling, social sciences, language studies, engineering, and academic specialties. CRC Press's medical and clinical references (50 Landmark Papers series, surgical atlases) are board-prep staples. Routledge social-sciences titles dominate graduate-level reading lists. We source Routledge family titles directly from authorized US distribution.
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