Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second edition include:
- Fresh data and examples
- A range of international case studies exploring real-life applications
- New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
- New chapters on fleet management and labor relations and HRM
- Lecture slides for instructors
This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.
Author: Gerald N. Cook,Bruce G. Billig
Publisher: Routledge
Publish Date: 2023
Edition: 2
ISBN: 1032268727
ISBN 13: 9781032268729
Dimension: Length: 6.14172 inches, Width: 0.93 inches, Height: 9.21258 inches
Weight: Weight: 1.67992243644 pounds
Binding: Paperback
Pages: 394
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second edition include:
- Fresh data and examples
- A range of international case studies exploring real-life applications
- New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
- New chapters on fleet management and labor relations and HRM
- Lecture slides for instructors
This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.
Author: Gerald N. Cook,Bruce G. Billig
Publisher: Routledge
Publish Date: 2023
Edition: 2
ISBN: 1032268727
ISBN 13: 9781032268729
Dimension: Length: 6.14172 inches, Width: 0.93 inches, Height: 9.21258 inches
Weight: Weight: 1.67992243644 pounds
Binding: Paperback
Pages: 394