In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Providing an overview of the varied research and theory of fundraising, this textbook guides the reader in applying these approaches to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.
Each chapter features:
- Coverage of historical and theoretical underpinnings and insights from related literature and research
- Discussion of new donor populations including women, communities of color, the LGBTQQI population, students, young alumni, and alumni living abroad
- Practical implications for the design of fundraising campaigns and strategies
- Reflexive exercises for application of theory to practice
- Guiding questions that encourage students to think beyond the current literature and practice
- On-the-ground case studies to help students apply their knowledge
- List of further readings for readers to explore topics in more depth
This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
Author: Noah D. Drezner,Frances Huehls
Publisher: Routledge
Publish Date: 2014-09-30
Edition: 1
ISBN: 0415517346
ISBN 13: 9780415517348
Dimension: Length: 7 inches, Width: 0.44 inches, Height: 10 inches
Weight: Weight: 0.8487797087 pounds
Binding: Paperback
Pages: 177
In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Providing an overview of the varied research and theory of fundraising, this textbook guides the reader in applying these approaches to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.
Each chapter features:
- Coverage of historical and theoretical underpinnings and insights from related literature and research
- Discussion of new donor populations including women, communities of color, the LGBTQQI population, students, young alumni, and alumni living abroad
- Practical implications for the design of fundraising campaigns and strategies
- Reflexive exercises for application of theory to practice
- Guiding questions that encourage students to think beyond the current literature and practice
- On-the-ground case studies to help students apply their knowledge
- List of further readings for readers to explore topics in more depth
This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
Author: Noah D. Drezner,Frances Huehls
Publisher: Routledge
Publish Date: 2014-09-30
Edition: 1
ISBN: 0415517346
ISBN 13: 9780415517348
Dimension: Length: 7 inches, Width: 0.44 inches, Height: 10 inches
Weight: Weight: 0.8487797087 pounds
Binding: Paperback
Pages: 177