{"product_id":"planning-research-in-hospitality-and-tourism","title":"Planning Research in Hospitality and Tourism by Levent Altinay","description":"\u003cp\u003e\u003ci\u003ePlanning Research in Hospitality and Tourism\u003c\/i\u003e, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.\u003c\/p\u003e\u003cp\u003eInternational in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues.\u003c\/p\u003e\u003cp\u003eThis new edition has been fully updated to include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew chapters on mixed methods and how to adopt technology into research practices\u003c\/li\u003e \u003cli\u003eMore coverage of research strategies, focus groups, sampling secondary research as well as experimental design\u003c\/li\u003e \u003cli\u003eNew and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios\u003c\/li\u003e \u003cli\u003eStudent and lecturer online resources, including practice datasets for students\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eEnriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48144105996478,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/16832413482555.jpg?v=1783676265","url":"https:\/\/bookshopnow.com\/products\/planning-research-in-hospitality-and-tourism","provider":"Book Shop Now","version":"1.0","type":"link"}