{"product_id":"mktg","title":"Mktg","description":"\u003cp\u003eLamb\/Hair\/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb\/Hair\/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Charles W. Lamb, Joe Hair, Carl D. McDaniel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Cengage Learning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublished:\u003c\/strong\u003e 2024-01-24\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 496\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e en\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780357929216\u003c\/p\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":47630578942142,"sku":"9780357929216","price":75.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/11488313482315.jpg?v=1781450679","url":"https:\/\/bookshopnow.com\/products\/mktg","provider":"Book Shop Now","version":"1.0","type":"link"}