{"product_id":"marketing-strategy-for-the-creative-and-cultural-industries","title":"Marketing Strategy for the Creative and Cultural Industries by Bonita M. Kolb","description":"\u003cp\u003eDeveloping and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.\u003c\/p\u003e \u003cp\u003eThe author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:\u003c\/p\u003e \u003cp\u003e* taking a strategic approach to developing marketing plans;\u003c\/p\u003e \u003cp\u003e* bringing together strategic planning, market research, goal setting, and marketing theory and practice;\u003c\/p\u003e \u003cp\u003e* explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.\u003c\/p\u003e \u003cp\u003eWith a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48144101703870,"sku":null,"price":56.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/22136543482318.jpg?v=1783676608","url":"https:\/\/bookshopnow.com\/products\/marketing-strategy-for-the-creative-and-cultural-industries","provider":"Book Shop Now","version":"1.0","type":"link"}