{"product_id":"marketing-for-tourism-hospitality-events-a-global-digital-approach","title":"Marketing for Tourism, Hospitality \u0026 Events: A Global \u0026 Digital Approach","description":"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.\u003cbr\u003e\u003cbr\u003eThe text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.\u003cbr\u003e\u003cbr\u003ePopular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.\u003cbr\u003e\u003cbr\u003eThis textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.\u003cbr\u003e\u003cbr\u003eSimon Hudson is a tourism and hospitality professor at the University of South Carolina.\u003cbr\u003e\u003cbr\u003eLouise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":48101089018046,"sku":null,"price":91.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/16702533482732.jpg?v=1783615667","url":"https:\/\/bookshopnow.com\/products\/marketing-for-tourism-hospitality-events-a-global-digital-approach","provider":"Book Shop Now","version":"1.0","type":"link"}