{"product_id":"marketing-communications","title":"Marketing Communications by John Egan","description":"\u003cp\u003eMarketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.\u003c\/p\u003e \u003cp\u003eThis fourth edition:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis textbook is essential reading for students studying marketing communications or a related topic.\u003c\/p\u003e \u003cp\u003eJohn Egan is Professor of Marketing at Regent's University, London. \u003c\/p\u003e","brand":"SAGE","offers":[{"title":"Default Title","offer_id":48144122020030,"sku":null,"price":62.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/18233843482732.jpg?v=1783676626","url":"https:\/\/bookshopnow.com\/products\/marketing-communications","provider":"Book Shop Now","version":"1.0","type":"link"}