{"product_id":"guerrilla-film-marketing-the-ultimate-guide-to-the-branding-marketing-and-promotion-of-independent-films-filmmakers","title":"Guerrilla Film Marketing The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films \u0026 Filmmakers","description":"\u003cp\u003e\u0026lt;p\u0026gt;Create an irresistible brand image and build an audience of loyal and engaged fans...\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;\u0026lt;i\u0026gt;Guerrilla Film Marketing\u0026lt;\/i\u0026gt; takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, \u0026lt;i\u0026gt;Guerrilla Film Marketing\u0026lt;\/i\u0026gt; offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;Written by leading film industry professional Robert G. Barnwell, \u0026lt;i\u0026gt;Guerrilla Film Marketing\u0026lt;\/i\u0026gt; teaches readers how to: \u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;ul\u0026gt; \u0026lt;p\u0026gt; \u0026lt;li\u0026gt;Master the fundamentals of guerrilla branding, marketing and promotion;\u0026lt;\/li\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt; \u0026lt;li\u0026gt;Create an integrated marketing plan and calendar based on realistic budgets and expectations;\u0026lt;\/li\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt; \u0026lt;li\u0026gt;Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;\u0026lt;\/li\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt; \u0026lt;li\u0026gt;Assemble behind-the-scenes pictures, videos and documentaries;\u0026lt;\/li\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt; \u0026lt;li\u0026gt;Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka \"EPKs\"); and\u0026lt;\/li\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt; \u0026lt;li\u0026gt;Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.\u0026lt;\/li\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;\/ul\u0026gt; \u0026lt;p\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;i\u0026gt; \u0026lt;p\u0026gt;Guerrilla Film Marketing\u0026lt;\/i\u0026gt; is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.\u0026lt;\/p\u0026gt;\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Robert G. Barnwell\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublished:\u003c\/strong\u003e 2019\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 299\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e en\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781138916456\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":47630704804030,"sku":"9781138916456","price":45.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/13511093482593.jpg?v=1781451905","url":"https:\/\/bookshopnow.com\/products\/guerrilla-film-marketing-the-ultimate-guide-to-the-branding-marketing-and-promotion-of-independent-films-filmmakers","provider":"Book Shop Now","version":"1.0","type":"link"}