{"product_id":"entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music-by-thorsten-hennig-thurau","title":"Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music by Thorsten Hennig-Thurau","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMorris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.\u003c\/i\u003e\u003c\/p\u003eMichael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAllègre Hadida, Associate Professor in Strategy, University of Cambridge\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Thorsten Hennig-Thurau, Mark B. Houston\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer International Publishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublished:\u003c\/strong\u003e 2018-08-21\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1st edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 865\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9783319892900\u003c\/p\u003e","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":48710698401982,"sku":"9783319892900","price":51.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/616703483370.jpg?v=1786622271","url":"https:\/\/bookshopnow.com\/products\/entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music-by-thorsten-hennig-thurau","provider":"Book Shop Now","version":"1.0","type":"link"}