{"product_id":"cases-in-advertising-management","title":"Cases in Advertising Management","description":"\"Cases in Advertising Management\" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.","brand":"M.E. Sharpe","offers":[{"title":"Default Title","offer_id":48113392419006,"sku":null,"price":64.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/15982773482460.jpg?v=1783631915","url":"https:\/\/bookshopnow.com\/products\/cases-in-advertising-management","provider":"Book Shop Now","version":"1.0","type":"link"}