{"product_id":"brand-management-co-creating-meaningful-brands","title":"Brand Management Co-creating Meaningful Brands","description":"This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.\u003cbr\u003e \u003cbr\u003e The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocolonely.\u003cbr\u003e \u003cbr\u003e Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. \u003cbr\u003e \u003cbr\u003e This textbook is essential reading for all students studying branding and brand management at university level.\u003cbr\u003e \u003cbr\u003e Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.\u003cbr\u003e \u003cbr\u003e Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.\u003cbr\u003e \u003cbr\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":48092407693502,"sku":null,"price":103.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/16591443482732.jpg?v=1783602423","url":"https:\/\/bookshopnow.com\/products\/brand-management-co-creating-meaningful-brands","provider":"Book Shop Now","version":"1.0","type":"link"}