{"product_id":"applied-communication-research-methods-getting-started-as-a-researcher-by-michael-p-boyle","title":"Applied Communication Research Methods Getting Started as a Researcher by Michael P. Boyle","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. \u003c\/p\u003e\u003cp\u003eThe second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e Research in Depth--examples of methods as applied in scholarly research \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e Reflect \u0026amp; React--problems and issues that promote reflection and discussion \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e Voices from Industry--Q\u0026amp;As with professionals working in communication industries \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e End-of-Unit Activities--exercises that reinforce concepts and content \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe text is ideally suited to both undergraduate and graduate courses in mass communication research methods.\u003c\/p\u003e\u003cp\u003eOnline resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com\/cw\/boyle. \u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Michael P. Boyle, Mike Schmierbach\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge, Taylor \u0026amp; Francis Group\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublished:\u003c\/strong\u003e 2020\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 2nd edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 459\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780367178710\u003c\/p\u003e","brand":"Routledge, Taylor \u0026 Francis Group","offers":[{"title":"Default Title","offer_id":48723811139774,"sku":"9780367178710","price":112.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/0592\/5054\/files\/19725883482318.jpg?v=1786705657","url":"https:\/\/bookshopnow.com\/products\/applied-communication-research-methods-getting-started-as-a-researcher-by-michael-p-boyle","provider":"Book Shop Now","version":"1.0","type":"link"}