Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Details

• Author: Charles W. Lamb, Joe Hair, Carl D. McDaniel
• Publisher: Cengage Learning
• Published: 2024-01-24
• Pages: 496
• Format: Paperback
• Language: en

ISBN: 9780357929216