<p>In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures are paramount to business success. </p><p>This new edition of the bestselling textbook <i>Managing Cultural Differences </i>guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. </p><p>The digitization of the workplace, the integration of artificial intelligence into workplace cultures, cultural responses to crisis, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text. This latest edition also begins with a completely new introductory chapter, which provides an overview and connects the themes between chapters for an integrated understanding of the topic. With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally. </p>

Details

• Author: Robert T. Moran, Neil Remington Abramson, Anthony Chan, Sabongui Marie-Marguerite
• Publisher: Routledge
• Published: 2024
• Edition: 11
• Pages: 560
• Format: Paperback
• Language: en

ISBN: 9781032267906