<p>Create an irresistible brand image and build an audience of loyal and engaged fans...</p> <p></p> <p><i>Guerrilla Film Marketing</i> takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, <i>Guerrilla Film Marketing</i> offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.</p> <p></p> <p>Written by leading film industry professional Robert G. Barnwell, <i>Guerrilla Film Marketing</i> teaches readers how to: </p> <p></p> <ul> <p> <li>Master the fundamentals of guerrilla branding, marketing and promotion;</li> <p></p> <p> <li>Create an integrated marketing plan and calendar based on realistic budgets and expectations;</li> <p></p> <p> <li>Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;</li> <p></p> <p> <li>Assemble behind-the-scenes pictures, videos and documentaries;</li> <p></p> <p> <li>Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and</li> <p></p> <p> <li>Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.</li> <p></p></ul> <p></p><i> <p>Guerrilla Film Marketing</i> is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.</p>

Details

• Author: Robert G. Barnwell
• Publisher: Routledge
• Published: 2019
• Edition: 1
• Pages: 299
• Format: Paperback
• Language: en

ISBN: 9781138916456