With its incorporation and representation of diverse perspectives, Samovar/Porter/McDaniel's COMMUNICATION BETWEEN CULTURES, 10th Edition, helps students increase their understanding of the importance of cultural understanding for successful intercultural interactions. Packed with the latest research and compelling examples, this edition helps students look at their own assumptions, perceptions and cultural biases so they can see the subtle and profound ways culture affects communication. The 10th Edition addresses the importance of intercultural communication in the context of current global and technological and is accessible to all students, inclusive in its writing and personalization of activities.